Turn alumni loyalty into lasting support.

Your alumni already give their time, their name, and their pride to your institution. LotusGiving makes it just as easy for them to include you in their will.

Compliant in all 50 statesWorks with advancement systems
Advancement portal

Documented intent

$4.2M

Alumni participation

24%

Bequests confirmed

182

Recent class activity

LIVE UPDATES
82Class of 19824 new legacy society members

$842,000

04Class of 2004Reunion year giving record

$215,500

23Class of 2023Young alumni participation

$12,400

Legacy society member
GOAL REACHED

Scholarship match

The Henderson Family Challenge has been unlocked.

Alumni engagement doesn't stop at graduation, and neither should your legacy program.

Universities already have a built-in, lifelong relationship with a large, identifiable donor base. The gap isn't alumni goodwill. It's that most planned-giving programs still rely on a phone call to a gift officer or a PDF buried on page six of your site.

Your alumni base is large, but your gift-planning staff usually isn't.

LotusGiving extends your team's reach without adding headcount. Alumni get a guided, self-serve path that runs whether or not a gift officer is on the call.

giving.northfield.edu/legacy
Northfield University

Leave Northfield better than you found it.

Write a free, legally valid will and include the college, a school, or a scholarship fund.

Start my will — free
Why a will matters
Include our mission
Tell us your plans
A giving page that looks and sounds like your institution.

Class identity matters.

Alumni give differently depending on class year, affinity group, or program. Your legacy-giving outreach should be able to reflect that, down to the gift type that fits their stage of life.

giving.northfield.edu/plan
Northfield University Advancement

Find the gift that fits your plans.

Answer three questions and see the giving options that match your class year, assets, and timeline.

Start my free willMake my plans known
Gift finderThree questions to find the gift that fits your plans.
What is your age range?Under 5050 to 7070+
Legacy gifts in a will
Beneficiary designations
Appreciated securities
A gift-planning hub alumni can explore at their own pace.

Advancement offices already run on data.

Legacy-giving activity should show up alongside the rest of your alumni and donor records, not live in a separate silo your team has to reconcile by hand.

app.lotusgiving.com/dashboard

Northfield University Advancement

Last 90 days
312Alumni wills started
96Documented intentions
$8.4MExpectancy value
Alicia Bennett '02Named the scholarship endowmentConfirmed
Marcus Reyes '88Will in progress · Step 5 of 6In progress
Dr. Hannah Cole '76Legacy society candidateFollow up
Advancement sees every alumni intention by class year, in one place.

You have the contacts, now you need actionable next steps.

Your alumni are already identifiable, already engaged, already proud of your name. Here's what changes once that pride has somewhere to become a legacy gift.

0.0%

Of personal giving to higher education comes from bequests

Per CASE's FY2025 Voluntary Support of Education (VSE) survey of 670 US institutions. Bequests aren't a marginal source of higher-ed funding anymore. They're becoming one of the largest single components of personal giving to universities.

Source: CASE Insights on VSE, FY2025

+0.0%

Median year-over-year increase in new bequest intentions

Across reporting institutions, FY2025. Alumni are actively adding institutions to their estate plans right now. The opportunity isn't generating more intent; it's giving that intent an easy, guided path to completion.

Source: CASE Insights on VSE, FY2025

How LotusGiving scales planned giving

Everything an advancement office needs to run a modern legacy program: the alumni-facing experience, the documents behind it, and the reporting your leadership expects.

Branded alumni experience

Your university's name, colors, and story throughout.

  • A will alumni finish in 15–20 minutes
  • Class-year and school-specific landing pages
  • Secure portal alumni can return to anytime

Gift tracking & reporting

See which alumni have included your institution, filterable by class year or program where that data exists, so your team can steward accordingly.

  • Intentions tied to alumni records
  • Expectancy value by class year and school
  • Exportable reporting for advancement leadership

Legacy society support

Identify and recognize alumni who've included you, and invite them into your existing legacy or heritage society without manual follow-up.

  • Heritage society roster kept current
  • Reunion-weekend invitation templates
  • Public recognition wall for named alumni

Marketing support built for higher ed

Messaging and email templates written for alumni audiences: reunion campaigns, class-year outreach, and giving-day integration.

  • Reunion campaign emails
  • Class-year segmented outreach
  • Giving-day landing copy
  • Print-ready QR mailers

Affordable for institutions of any size

From large research universities to small private colleges, priced for what your advancement office actually has to spend.

  • Free will builder for alumni
  • No per-document charges
  • Unlimited advancement users
  • Secure storage and edits included

Frequently asked questions

Yes. You can import records with a CSV file or connect LotusGiving to the tools your advancement team already uses, so donor activity flows back to your system of record.

Reporting can reflect whatever alumni data your team already collects and shares through setup.

No. LotusGiving handles the self-serve, digital-first layer of planned giving. We support your gift officers by surfacing leads and removing friction for alumni who wouldn't otherwise reach out directly.

Planned giving background
Easy
Simple
Accessible

Your alumni already carry your name with pride.

Give them a simple, guided way to carry your institution forward in their will, from reunion outreach to the scholarship they name.

Start for Free
Compliant in all 50 states. Built to work alongside your advancement systems.