Legacy giving that fits the tools you already use.
LotusGiving connects to your advertising, your CRM, and everything in between, so a new bequest intention shows up where your team already works.
Google Ad Grants & tracking
Eligible nonprofits receive free Google search advertising every month. LotusGiving gives that spend somewhere useful to land: your will builder. Conversion tracking is wired up for you, so you can see which searches actually turn into wills started and bequests confirmed.
Campaigns pointed at your will builder
Grant traffic lands on your branded legacy page instead of a generic donation form.
Conversion tracking, already configured
Wills started, causes named, and intentions confirmed report back as conversions.
Reporting you can hand to your board
See cost per will started next to the value of the intentions it produced.
Google Ad Grants & tracking
Conversions trackedWebhooks and Zapier
Push real-time donor data to thousands of apps, including Salesforce, Raiser's Edge, and Mailchimp. Every will started, cause named, and intention confirmed can fire the moment it happens, so your records stay current without a manual export.
Real-time events
A webhook fires the instant a donor names your organization, with the donor record and designation attached.
Thousands of apps through Zapier
Connect LotusGiving to whatever your team already runs, without writing a line of code.
Your CRM stays the source of truth
Salesforce, Raiser's Edge, Mailchimp and others receive the same record your team is working from.
Webhooks & Zapier
Real time"donor": "Marguerite Alvarez",
"designation": "10% residual" }
Connected systems
Synced